PART2
WINNING EMOTIONALCOMMITMENT
LEADERS HAVE NO MORE IMPORTANT OR MORE POTENT TOOL than themselves. They are the primary expression of their stories. Their artistic mediums—mind, emotion, and spirit—are not separate from who they are as people. They are the medium and they are the message. As previous chapters have shown, their lives, insights, and vision all contribute to winning intellectual commitment. But their lives and their insights are in the past, and their vision is about the future. Winning emotional commitment is more a function of how a leader relates to others in the present than it is a function of the past or the future. This ...
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