Artful Persuasion: How to Command Attention, Change Minds and Influence People

THE FOUR SCALES OF PERSONALITY TYPE

Personality Type can be measured on four scales; each of these scales is a continuum between two extremes:

1. How and where we get our energy from (the Extrovert-Introvert Scale)

   (E) Extrovert

   Introvert (I)

2. What type of information we pay attention to (the Sensor-Intuitive Scale)

   (S) Sensor

   Intuitive (N)

3. How we make decisions (the Thinker-Feeler Scale)

   (T) Thinker

   Feeler (F)

4. How we resolve issues (the Judger-Perceiver Scale)

   (J) Judger

   Perceiver (P)

The opposite ends of each scale are called preferences. Most of us have a built-in bias toward one preference. People at the opposite ends of a scale are usually very different from each other. A strong extrovert, for example, is usually much more talkative and outgoing than ...