February 2000
Beginner
314 pages
6h 48m
English
Content preview from Artful Persuasion: How to Command Attention, Change Minds and Influence PeopleBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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THE POWER OF METAPHORS
Churchill's Greatest Speech?
In 1946 Churchill was a beaten man. The previous year, he had lost the prime ministership after his Conservative government had suffered an overwhelming election defeat.
Churchill wanted to warn the Western world about the spreading menace of Soviet communism, but he worried that Americans wouldn't listen to someone who was now just the leader of an opposition party, rather than the head of an elected government.
Churchill's opportunity to convince Americans came when he was invited to speak in Fulton, Missouri. He knew he had to paint a vivid, graphic picture of what was happening to countries like Poland and Czechoslovakia.
He toyed with words like "Soviet imperialism," "militarism," and "tyranny," ...
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