Artful Persuasion: How to Command Attention, Change Minds and Influence People

PERSUASION POINTERS

1. Be brief – limit the main points in any presentation to two, three, or five.

2. Use the two-part contrast for maximum impact: old/new, problem/solution.

3. Information is extraordinarily compelling when it is clustered in groups of three.

4. Structure your argument around a single theme.

5. Position your main message at the beginning or end of your presentation. Information in the middle is quickly forgotten.

6. Try to speak first if the audience is to make up their mind at a later date. Speak last if the decision is immediate.

7. Grab your audience's attention with a dynamic opening.

8. End strongly – call for action and spell out exactly what you want.

9. Choose the right evidence carefully, using highly credible sources, independent experts, individual ...