February 2000
Beginner
314 pages
6h 48m
English
Content preview from Artful Persuasion: How to Command Attention, Change Minds and Influence PeopleBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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HOW TO CREATE AND USE PERSUASIVE VISUAL AIDS
In just a few years, we've moved from flipcharts, overheads, and slides to videos. With the latest technology and computer graphics, we can produce stunning images. But in the rush to dazzle, many presenters forget the prime purpose of a visual aid: to aid comprehension through visual means.
Determine Your Message First
The prime purpose of a presentation is to communicate a persuasive message – not to dazzle your audience with elaborate graphics, videos, and sound effects. So, start by writing down your presentation goal and the central message you want to communicate.
Think KISS (Keep It Short and Simple)
Remember architect Mies van der Rohe's paradoxical rule: "Less is more." Business Week magazine ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.