Artful Persuasion: How to Command Attention, Change Minds and Influence People

PERSUASION POINTERS

1. Determine your central message before you design your visuals.

2. Stick to one idea per visual.

3. Organize your presentation around three to five main points.

4. Think visually. Use as few word lists as possible.

5. Keep text brief, simple, and readable.

6. Wherever possible, add color. Two contrasting colors usually work best.

7. Tailor your colors to the audiences' biases.

8. When using charts, first pinpoint the key relationship you want to emphasize.

9. Check all your charts for distortion.

10. Use video when you want to combine words, music, and images in one seamless compelling message.

11. Choose the media that best suit your message. A simple prop used effectively can be just as powerful as an expensive video.