AUTHORITY – ITS DANGER AND POWER

The Milgram Studies

Imagine you've volunteered to take part in an experiment on the study of memory with Professor Stanley Milgram at Yale University. When you arrive at the laboratory suite, you are met by a sternfaced researcher dressed in a grey lab coat. The other person you meet is a likable, mild-mannered, middle-age accountant.

The researcher explains the experiment is about how punishment affects learning. After drawing lots, you end up playing the part of the teacher; the accountant will play the learner. The accountant is given a long list of pairs of words to memorize.

You then go into a neighboring room. The learner is strapped into an "electric chair" type of construction. An electrode is attached ...

Get Artful Persuasion: How to Command Attention, Change Minds and Influence People now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.