CONFORMITY – FOLLOWING THE CROWD
The Power of Conformity
Being one of the in-group or following the crowd is a powerful motivator. Let me illustrate with a simple example. Look at the line labeled A on Card 1 in Figure 20.1. Picture its length.
Figure 20.1. The Asch Test
Now compare the length of line A with lines B, C, and D. Before reading on, answer which line is closest in length to line A? It's obvious – line B, of course. In fact, it seems so obvious it's hard to imagine anyone – unless he or she has a sight problem – ever giving any other answer. If you think this, you are wrong.
In the mid-1950s, the brilliant psychologist Solomon Asch ...