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On Logos, Business Cards: The Case of UK Universities
Meeting a person in a business context, a typical introductory activity (or a ritual to be completed upon adjourning the meeting) will be an exchange of business cards. Typically, the most prominent and distinctive feature of a business card is the organizational logo. Upon receiving a letter from a company representative, printed on their official letterhead paper, a prominent and distinctive visual feature of the letter would be the organizational logo on the letterhead. Browsing the Internet, looking at web pages of organizations, a logo will be positioned in a central, focal point, as if to set the tone of the “virtual place.”
The common denominator ...
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