© Tom Taulli 2019
Tom TaulliArtificial Intelligence Basicshttps://doi.org/10.1007/978-1-4842-5028-0_2

2. Data

The Fuel for AI
Tom Taulli1 
Monrovia, CA, USA

Pinterest is one of the hottest startups in Silicon Valley, allowing users to pin their favorite items to create engaging boards. The site has 250 million MAUs (monthly active users) and posted $756 million in revenue in 2018.1

A popular activity for Pinterest is to plan for weddings. The bride-to-be will have pins for gowns, venues, honeymoon spots, cakes, invitations, and so on.

This also means that Pinterest has the advantage of collecting huge amounts of valuable data. Part of this helps provide for targeted ads. Yet there are also opportunities for email campaigns. In one case, Pinterest ...

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