CHAPTER 2

Mentality before Opportunity

The man with the average mentality, but with control, with a definite goal, and a clear conception of how it can be gained, and above all, with the power of application and labor, wins in the end.

—William Howard Taft

Considering the complexity of the current configuration of the music world and the variety of different and constantly changing standards and roles that artists of every status should perform and adjust to in order to ensure steady amount of progress to their respective brands, it is crucial for every act to perceive the notion of channeling and developing different mental states to the separate ...

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