CHAPTER 6

Do Not Follow Tendencies—Create Them

Go your own way, don’t imitate.

—Nikki Sixx

The entrepreneurial nature of the music industry is such that it always endorses and encourages uniqueness, creativity, and personal touch. The key principle that should be realized and recognized about the process of achieving certain goals is the fact that the construction of a fruitful business activity requires certain steps to be fulfilled in this cycle. However, many participants in this sphere follow the wrong impression that such steps should be completed in a certain pattern as well, which is not corresponding to the reality of the situation, ...

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