book

Artist Management for the Music Business

Name: Artist Management for the Music Business
Author: Paul Allen
ISBN: 9781136123177

by Paul Allen

November 2012

Beginner to intermediate

288 pages

8h 50m

English

Focal Press

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Cover
Halftitle
Title
Copyright
Contents
Acknowledgments
Introduction
Considering artist management as a profession Be creative, informed and connected Understand people and business
1. Principles of Management for the Artist Manager
Functions of management Planning Organizing Leading and directing Controlling Artist management skills and personal traits Understanding human nature Leadership Coaching Networking Social Communication Other skills Building a career in artist management References
2. Preparing to Manage
Management is part of a big business Acquiring the knowledge Understanding the nature of artist management Making decisions Managing pressure Managers are inconspicuous An understanding of power in the music business The power of money The power of access The power of your latest success The power of your body of work The responsibility to give back The manager as an entrepreneur References
3. The Artist: Preparing to Be Managed
Being commercial is not selling out Know who you are artistically Get experience Build a network Be professional Be prepared for management References

4. Lessons in Artist Management: Colonel Parker to Sharon Osbourne
Tom Parker Rene Angelil: Targeting Michael Jeffreys: Conflicts of interest Peter Grant: A shared belief between the artist and the manager Herbert Breslin: Promoting your artist Joe Simpson: Manage by the Boy Scout motto Jon Landau: Keeping a business focus Bob Doyle: Using your network Andrew Loog Oldham: Exploit your artist’s talents Johnny Wright: A matter of timing Lou Pearlman: A matter of trust Sharon Osbourne References
5. The Artist Management Contract
Negotiating the contract The length of the contract The manager’s services to the artist Exclusivity Power of attorney The manager’s payment for services Earnings following the contract period The manager’s expenses Other sections Contracting with a minor A contract References
6. Planning: A Primer for the Artist Manager
Setting and achieving goals Planning a personal budget for the artist Planning and budgeting an event An event plan A sample budget Planning tools References
7. The Artist as a Business
Understanding target markets Defining an artist’s target market Ways to view market segments Branding and image The artist’s support team Booking agent Attorney Publicist Business advisors Alternative forms of business for the artist Proprietorship Partnership Corporation Limited Liability Company or partnership (LLC) The Internet: A primer for the artist manager A brief history What is the World Wide Web? The importance of a domain name A URL Web hosting services Content Mining the Internet for information References
8. Income From Live Performance
Booking the performance Business management of live performances Tour management Promoting the performance The promoter The performance contract Merchandise International touring College tours References
9. Income From Songwriting
Song publishing Income from songwriting Income from song performance Publishing as a negotiating asset References
10. Income From Recording
Recording for large labels Income and expenses for the artist from a recording contract Creating and paying for the recording Artist’s income The role of the producer Other expenses charged to the artist Things for which the label customarily pays Current trends in contracts for recording artists A changing model for major labels? Artists who record for independent labels It’s business The role of radio in the recording artist’s income The business of radio The charts College radio Sponsorships, endorsements, television, motion pictures References
11. Conducting Business for the Artist
Presenting the artist for a recording contract: An exercise in time management Going for the record deal Know the purpose of the meeting and do the homework Prepping for the meeting Planning for results Budget the time Practice the meeting The meeting Should the artist attend the meeting? Ending the meeting Ethics and payola Ethics Payola References
12. The Artist Career Plan
An introduction to the plan About the artist Musical genre Biography Talents Experience Uniqueness of the artist Evaluation of the artist Strengths and weaknesses of the artist Opportunities and threats Action points based on this evaluation Evaluation of the manager Strengths and weaknesses of the manager Opportunities and threats Conflicts of interest Establishment of goals and timelines Major goals for the artist and sample strategies and tactics to achieve them Goals supporting major goals (subordinate to major goals) and sample strategies and tactics to achieve them Setting timelines Development of a marketing plan The state of the industry The target market for the artist Detailed plans to reach the target Business framework Form of the business Personnel requirements Insurance Other The financial plan A personal budget for the artist Budget for career plan Exit strategy The artist in a mature career Planning by the manager to end the relationship The plan outline References
13. Coaching, Leadership and Final Advice
Coaching Leadership Final advice References
A. Take 6 Marketing Brief April 2006
B. Artist Management Contract Form
C. Partnership Agreement for Members of a Band
D. Recording Contract
Glossary
Bibliography
Index

Content preview from Artist Management for the Music Business

7 The Artist as a Business

Any business requires an understanding of what product or service they are providing, and to whom they are providing it. It is a basic mission statement. With the mission established, it becomes the job of the manager to refine the definition of who the expected customers of the artist will be, develop a plan to reach them, and to employ the people and other resources to create a support team.

It is clear that among the most important functions of the artist manager is to be the promoter and advocate for the artist and their talents. This is another way of saying that they are responsible for developing the artist as ...

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Artist Management for the Music Business

by Paul Allen

7 The Artist as a Business

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.