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Artist Management for the Music Business by Paul Allen

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12 The Artist Career Plan

An introduction to the plan

A plan is often referred to as a roadmap to get you from where you are now to where you want to be—here’s where it starts, these are the steps, and there is the goal. Just follow the plan and you’ll achieve the objective. The theory works perfectly for things like baking a cake. However, the plan for the career of an artist who is newly signed with a manager certainly has a beginning, but that is where the parallel with baking a cake ends. The music business is so highly competitive and it changes so quickly at the whim of pop culture that the steps to achieve the goal need to flex with reality. The practical window for a career plan is no more than three years, and even in the third year ...

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