CHAPTER 4

Lessons in artist management: From Colonel Parker to Jonnetta Patton

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Artist management is one of those professions that can be as much art as it is science and business. The artful manipulation of people on behalf of the artist is one of the key functions of the artist manager. Certainly, motivating fans to buy tickets, music, and merchandise are highest on the list of outcomes of good management. Another example is the use of human nature to get past gatekeepers in order to keep an artist’s career plan moving. And certainly an understanding of business—specifically the music business—creates an advantage for the successful manager of ...

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