Artist Management for the Music Business, 4th Edition

Table of contents

1. Cover Page
2. Artist Management for the Music Business
3. Title
4. Copyright
5. Dedication
6. Contents
7. 1 Professional Artist Management and Its Principles
   1. Considering Artist Management As A Profession
   2. Functions Of Management
   3. Artist Management Skills: Networking Is A Key To Success
   4. Other Artist Manager Skills And Traits
   5. Building A Career In Artist Management
   6. References
8. 2 Preparing to Manage
   1. Management is Part of a Big Business
   2. Acquiring the Knowledge
   3. Understanding the Nature of Artist Management
   4. An Understanding of Power in the Music Business
   5. References
9. 3 Entrepreneurship and Basic Money Management
   1. The Tools for the Artist Management Entrepreneur
   2. The Skills and Characteristics of the Entrepreneur Manager
   3. Money Management: Yours and Theirs
   4. Final Thoughts
   5. References
10. 4 The Artist Prepares to Be Managed
    1. Being Commercial is Not Selling Out
    2. Know Who You are Artistically
    3. Get Experience
    4. Social Media and Networking
    5. Be Professional
    6. Be Prepared for Management
    7. Plan To Be Patient
    8. References
11. 5 Lessons in Artist Management
    1. Tom Parker: King Maker
    2. Rene Angelil: Target Marketing
    3. Michael Jeffery: Conflicts of Interest
    4. Peter Grant: A Shared Belief Between the Artist and the Manager
    5. Herbert Breslin: Promoting Your Artist
    6. Joe Simpson: Manage By the Boy Scout Motto
    7. Jon Landau: Keeping a Business Focus
    8. Bob Doyle: Using Your Network
    9. Andrew Loog Oldham: Exploit Your Artist’s Talents
    10. Johnny Wright: A Matter of Timing
    11. Lou Pearlman: A Matter of Trust
    12. Sharon Osbourne: A Family Experience
    13. Lukasz Gottwald (Dr. Luke): Having It in Writing
    14. Jonnetta Patton: Managing An Artist’s Image
    15. Tohme Tohme: “I Am not in the Music Business”
    16. Scott Hinds: “What Can You Do for Me That I Can’T Do for Myself?”
    17. References
12. 6 The Artist Management Contract
    1. Negotiating the Contract
    2. The Length of the Contract
    3. The Manager’s Services to the Artist
    4. Exclusivity
    5. Power of Attorney
    6. Payment for the Manager’s Services
    7. Earnings Following the Contract Period
    8. The Manager’s Expenses
    9. Other Sections
    10. Contracting With a Minor
    11. A Contract Example
    12. Review Michael Jackson’s Final Artist Management Contract
    13. References
13. 7 A Planning Primer for the Artist Manager
    1. Setting and Achieving Goals
    2. Planning a Personal Budget for the Artist
    3. Planning and Budgeting an Event
    4. An Event Plan
    5. A Sample Budget
    6. Planning Tools
    7. References
14. 8 The Artist as a Business and a Brand
    1. Understanding Target Markets
    2. Defining An Artist’s Target Market
    3. Ways to View Market Segments
    4. Branding and Image
    5. The Artist’s Support Team
    6. Alternative Forms of Business for the Artist
    7. The Internet and Worldwide Web: a Primer for the Artist Manager and the Self-Managed Artist
    8. References
15. 9 Income from Live Performance
    1. Booking the Performance
    2. Business Management of Live Performances
    3. Tour Management
    4. Promoting the Performance
    5. The Performance Contract
    6. Merchandise
    7. International Touring
    8. College Tours
    9. References
16. 10 Income from Songwriting
    1. Copyright
    2. Song Publishing
    3. Songwriting Income From Sales of Recordings
    4. Songwriting Income From Song Performance
    5. Songwriting Income From Streaming
    6. Publishing As a Negotiating Asset
    7. References
17. 11 Income from Recording
    1. Recording for Full-Service Labels
    2. Income and Expenses for the Artist From a Recording Contract
    3. The Role of the Producer
    4. Other Expenses Charged To the Artist
    5. Things for Which the Label Customarily Pays
    6. 360 Recording Contracts
    7. Labels and Artist Management
    8. Artists Who Own Or Record for Independent Labels
    9. It’s Business
    10. The Role of Traditional Radio in the Recording Artist’s Income
    11. Sponsorships, Endorsements, Television, and Motion Pictures
    12. Unions and the Recording Industry
    13. References
18. 12 Conducting Business for the Artist
    1. Time Management
    2. Negotiating
    3. Ethics and Payola
    4. References
19. 13 The Artist Career Plan
    1. An Introduction To the Plan
    2. About the Artist
    3. Evaluation of the Artist
    4. Evaluation of the Manager
    5. Establishment of Goals and Timelines
    6. Development of a Marketing Plan
    7. Business Framework
    8. The Financial Plan
    9. Exit Strategy
    10. The Plan Outline
    11. References
20. 14 Coaching, Leadership, and Final Advice
    1. Coaching
    2. Leadership
    3. Final Advice
    4. References
21. Appendix A Artist Management Contract Form
    1. Personal Management Agreement
22. Appendix B Partnership Agreement for Members of a Band
    1. General Partnership Agreement
23. Appendix C Recording Contract
    1. Recording Agreement
24. Appendix D Kesha’s Artist Management Contract
25. Appendix E Code of Conduct: Music Managers Forum in Australia
26. Index