CHAPTER 3

The U.S. Senate Report on Torture: Curative International Marketing as a Remedy (with Thomas Czinkota)

OVI Magazine, December 2014

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The U.S. Senate report on the treatment of Islamic extremist captives has dealt a major blow to the reputation of American exceptionalism. ­“Curative International Marketing” (CIM) can help restore the brand equity loss of the United States.

The report recounts the torture employed, with interrogation results which were insubstantial in the war against terrorism. Directly and indirectly, the use of repellant interrogation techniques has soiled Americans with terrorist muck. The use of intermediaries or a ...

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