Terrorism and International Business (with Gary Knight and Gabriele Suder)
Japan Today, September 2011
The airplanes of 9/11 forced countless multinational corporations (MNCs) to update their strategic planning. Our work with executives of more than 150 MNCs shows that 10 years later, companies are still grappling with how best to manage the terrorist threat.
In the two decades before 2001, the rate at which firms launched international ventures was growing rapidly. After 9/11, foreign direct investment fell dramatically as firms withdrew to their home markets. The popularity of international-sounding company and brand names decreased ...
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