Shame Factor Can Curb Bad Behavior in Firms and Individuals (with Shou Zhang)
South China Morning Post, August 2015
As a researcher in international marketing issues at Georgetown University in Washington, DC, I am interested in the crackdown on indoor smoking implemented by the Beijing authorities.
Beijing has, for decades, been infamous for its heavy smog. Yet, outdoor air quality is not the only worry. Also of concern, but relatively more difficult for the government to monitor and control, is indoor air pollution, which is mainly caused by smoking.
To reduce the secondhand smoking risk, a new law came into effect on June 1. Anyone ...
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