Marketing Management, Fall 2012
The size and scope of global corporations in the 21st century is enormous. Global corporations have vast reach and economic power, almost akin to creators and financiers like the banking dynasty of the Fugger family in the 16th century or the trade dominating East India Company of the 18th century. For example, the Coca-Cola Company sells it branded products in more than 200 countries, and Procter & Gamble estimates that 4 billion of the world’s 7 billion people buy P&G brands in 180 countries every ...
Get As I See It… now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
