On the Front Line: Marketers Combat Global Terrorism

Originally Published by Marketing Management May–June 2005

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Marketers can be part of the solution in combating global terrorism.

Terrorism has existed for thousands of years, yet its global impact has changed significantly. Terrorism, which we define as “the threat or actual use of violence against civilians to attain a political goal through fear, coercion, or intimidation” now carries a sense of ubiquity and randomness we’ve never before experienced. Global mass media have ensured the unprecedented visibility and visualization of terrorist events, bringing fear to the world and creating an ...

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