In this chapter we consider the important concept of representation in examining media texts. We look at:

  • how the media represent to us the world at large
  • the significance and accuracy of such representations
  • the use of stereotyping
  • how minority groups may be affected by media representation.

Media Representation of the World at Large

For many of us, the media are an important source of information about the world in which we live. Indeed, it has been argued that the media are one of the chief means by which we reach an understanding of this world. In consequence, many people believe the media are a powerful means of shaping our attitudes and beliefs.

This process by which the media can be said to interpret the world, ...

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