| 14 | Planning/Organising Your Studies |
In this chapter we consider:
- how to look at media products
- how to plan and get the best from your own media consumption
- using textbooks
- using the internet
- other sources of information.
One of the key aspects of studying the media is that there are no ‘simple answers’; often there is no obvious ‘correct’ answer at all. The skills that you are developing are the skills of analysis, interpretation and the capacity to argue a particular position regarding some aspects of the media. If, for example, we take the debate about the effects of advertising (see p. 139), it becomes clear very quickly that there is no one answer but that it is a matter of looking at various points of view, various pieces of evidence ...
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