January 2015
Intermediate to advanced
672 pages
18h 4m
English
book
ASAE Handbook of Professional Practices in Association Management, 3rd Edition
by John B. Cox, Susan S. Radwan
Content preview from ASAE Handbook of Professional Practices in Association Management, 3rd Edition
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Chapter OneA Prescription for a Successful CSE
Cheryl O. Ronk, CMP, FASAE, CAE and Susan S. Radwan, SMP, ARM, CAE
The success of chief staff executives (CSEs) can be tied to perspective and focus more than anything else. The CSE's perspective—the way of thinking about himself or herself, others, the team, the organization, and the positioning of the organization—is a key variable for success.
Perspective and focus alone, however, will not carry a leader. The CSE needs knowledge of association concepts and strategies while fostering important connections to provide for long-term success. CSEs must possess qualities that lead others toward a preferred future for the industry or profession. The CSE plays the pivot position to communicate, direct, ...
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