January 2015
Intermediate to advanced
672 pages
18h 4m
English
book
ASAE Handbook of Professional Practices in Association Management, 3rd Edition
by John B. Cox, Susan S. Radwan
Content preview from ASAE Handbook of Professional Practices in Association Management, 3rd Edition
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Chapter ThreeManagement
Mark Engle, DM, FASAE, CAE
Association management requires knowledge and skill sets particular to this business segment, but beginning with a definition of management in a larger context creates a useful foundation for the key principles and practices covered in this chapter.
Peter Drucker, cited by Business Week as “the man who invented management,” identified the following five basic tasks of managers: (1) sets objectives, (2) organizes, (3) motivates and communicates, (4) measures, and (5) develops people.1 Simply stated, management means “getting the work done.” A manager is someone who leads the charge. In the association arena, management is led by the chief executive officer, also known as the chief staff executive, ...
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