January 2015
Intermediate to advanced
672 pages
18h 4m
English
book
ASAE Handbook of Professional Practices in Association Management, 3rd Edition
by John B. Cox, Susan S. Radwan
Content preview from ASAE Handbook of Professional Practices in Association Management, 3rd Edition
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Chapter EightGlobalization
Dick Blatt and Donna Hasslinger
More and more associations are considering or engaging in globalization efforts. Some associations are just starting to take a serious look at them. Many associations are realizing that whether by plan or by natural evolution they have already undertaken some level of globalization. It is incumbent upon every chief staff executive (CSE) to be informed about the opportunities and challenges associated with an increasingly globalized world. The CSE should work to determine if the association should be more international by selling its products and services abroad or be global by bringing people together around the world to advance the industry or profession.
Some associations are well ...
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