Chapter ThirteenBusiness Planning
Brian Birch, CAE and Susan S. Radwan, SMP, ARM, CAE
The business side of the association environment is taking on more and more importance to boards of directors, CSEs, and senior staffs. There is a demand for greater understanding and accountability for the financial picture of our complex organizations. New business model development, major product launches, and investments in technology infrastructure all require thinking through the flow of money that will justify the investment the association is about to make. The business plan is all about the flow of money in the organization.
Whether you are preparing to implement your multiyear strategic plan or exploring new options for the association, business ...
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