January 2015
Intermediate to advanced
672 pages
18h 4m
English
book
ASAE Handbook of Professional Practices in Association Management, 3rd Edition
by John B. Cox, Susan S. Radwan
Content preview from ASAE Handbook of Professional Practices in Association Management, 3rd Edition
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Chapter Twenty One
Developing and Managing Programs, Products, and Services
Mariah Burton Nelson, MPH, CAE
People who have a bad habit of accumulating too much stuff are called hoarders. Organizations that have a bad habit of accumulating too much stuff are called—associations.
That's a little joke—but isn't there a ring of truth? Associations do tend to “hoard” programs, products, and services, even outdated and unpopular ones. Associations sometimes make undisciplined decisions about what to create in the first place. It's not easy knowing what to add to a portfolio of products, what to discard, and when.
Why is wise product management difficult?
First, unlike corporations, associations do not consider the bottom line the most important ...
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