Chapter Twenty Three
Meeting and Event Management
Dawn M. Mancuso, MAM, FASAE, CAE and Natasha J. Ross, CMP
Events and meetings play a key role in an association's ability to fulfill its mission. Meetings bring together members to conduct personal, professional, and association business; provide for the delivery of educational programs to members; and establish forums for the development of industry and association policies or for the airing of controversial issues and concerns. Meetings offer opportunities to recognize volunteers, reward excellence, enhance member relations, educate members' customers, provide a showcase for products and services, and engage donors. Meetings create opportunities for prospective members to “test drive” the ...
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