Chapter Twenty Seven
Strategic Leadership
Barbara Byrd Keenan, FASAE, CAE
What is strategic leadership, and why is it so important for association executives to practice it? Strategic leadership is a process and a philosophy. As a process it is how you approach assessing the needs and opportunities for the organization and how you exercise leadership. As a philosophy, it is how you see your role as an organizational champion, leadership coach, and staff mentor. Strategic leadership is simply the most important quality for success as an association executive.
Why? Because it embodies the crucial components of your role as the chief staff executive (CSE)—thinking strategically, executing effectively, grooming and supporting volunteer leadership, ...
Get ASAE Handbook of Professional Practices in Association Management, 3rd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
