In 2014, Patrick Grove co-founded if lix, a video-on-demand subscription service headquartered in Malaysia, with backing from Catcha Group, the digital venture group that he founded in 1999.
Grove had a broader goal for both sides of if lix’s marketplace: to combat piracy, the most common way people in emerging markets access entertainment, and to provide fans with great international and local content through one convenient platform.
Now boasting a monthly base of 19 million users across Asia, if lix may be on its way toward ...
