Appendix A. All Names


Alex (Sandy) Pentland

Professor, MIT

Annet Aris

Adjunct Professor of Strategy, INSEAD

Ben Verwaayen


Bjoern Herrmann

CEO, (@bjoernlasse)

Björn Ognibeni

CEO, BuzzRank (@ognibeni)

J. Frank Brown

General Manager, General Atlantic Partners

Loic le Meur

CEO, LeWeb conference (@loic)

Narayana Murthy

Cofounder, InfoSys

Stephan Roppel

Director of Ecommerce, Tchibo

Tim Weber

SVP Edelman, former business & technology editor, BBC News interactive (@tim_weber)

Uwe Weiss

CEO, BlueYonder


Adam Lashinsky

Senior editor at large, Fortune Magazine (@adamlashinsky)

Chris Anderson

CEO, 3D Robotics; former editor in chief, Wired (@chr1sa)

David Brooks

Commentator, the New York Times (@nytdavidbrooks)

Diya Soubra

CPU product manager, ARM (@DSoubra)

Erica Goode

Reporter, the New York Times (@eGoode)

Gregory Piatetsky-Shapiro

Analytics and data-mining expert; editor, KDnuggets (@kdnuggets)

Jeff Weiner

CEO, LinkedIn (@jeffweiner)

Kalev Leetaru

Yahoo! Fellow, Georgetown University

Steve Lohr

Reporter, the New York Times (@SteveLohr)

Chapter 1, Marketing

Andrew Lewis

Software consultant (@andlewis)

Arthur S. De Vany

Author; professor of economics (@ArtDeVany)

Avinash Kaushik

Author, blogger, and digital marketing evangelist (@avinash)

Carolyn Heller Baird

Communications strategy leader, IBM North America

Dan Piraro


Danny Brown

Cofounder and CEO, Bonsai Interactive Marketing (@DannyBrown)

Elihu Katz

Professor, University of Pennsylvania’s School for Communication

Eytan Bakshy

Data scientist, ...

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