CHAPTER 1

WHY ASK?

SMART QUESTIONS MAKE SMARTER PEOPLE. We learn, connect, observe, and invent through the questions we ask. We push boundaries and we discover secrets. We solve mysteries and we imagine new ways of doing things. We ponder our purpose and we set our sights. We hold people accountable. We live generously, to paraphrase John F. Kennedy, by asking not what others can do for us, but what we can do for them. Curiosity opens our minds and captivates our imaginations.

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But the fact is, most of us don’t really understand how questions work—or how to make them work for us. In school we study math and science, literature and history. At work we learn about outcomes and metrics, profit and loss. But never do we study how to ask questions ...

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