Chapter 6. Understanding personalization

6.1 Introduction 158
6.2 Defining personalization 159
6.3 Personalization in action 161
6.4 Lifecycle of personalization data 169
6.5 Working with personalization data 180
6.6 Personalization of the Adventure Works portal 187
6.7 Summary 197

6.1. Introduction

The world of website offerings has changed markedly in just a few years. I first visited websites to find the media soundtracks from my favorite shows, such as The Simpsons. At that time, most sites were nothing more than a few pages and the page listing media clips required endless scrolling. These pages often had weird background images and bizarre soundtracks. Other pages on those early websites sometimes included a links page—a page with links ...

Get ASP.Net 2.0 Web Parts in Action: Building Dynamic Web Portals now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.