What is Assertion?
There are many definitions of the word assertion. Indeed, people often attend assertiveness training to get more of their own way or to be more forceful.
Our view is that assertion is about something quite different:
Assertiveness is a behaviour that seeks to achieve a win-win – a satisfactory outcome for both parties.
When you adopt assertive behaviour you get more of what you want, but only when you acknowledge and give consideration to what the other person wants or needs. It’s the paradox of win-win that makes it possible.
If you want to be a success in your personal life, business, career, or anything you choose to mention, you need to be assertive in your communication and take responsibility for your life.