aChapter 32 Return-on-Investment
Jack J. Phillips

In This Chapter

  • Understand what the ROI methodology is all about
  • Learn to isolate the effects of and evaluate a program
  • Gain benefits from using the ROI methodology

"Show me the money." There's nothing new about that statement, especially in business. Organizations of all types value their investments. What's new is the method that organizations can use to get there. Although showing the money may be the ultimate report of value, organization leaders recognize that value lies in the eye of the beholder; therefore, the method used to show the money must also show the value as perceived by ...

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