Chapter 21

Are SMART Goals Dumb?

Mark Murphy

Editor’s Note

When I first read Mark Murphy’s research on SMART goals being dumb, I was struck by two responses. First, I thought, “Of course, this feels correct.” And second, I thought, “Wow, most people are inadvertently doing it wrong!” This is a great chapter and one that can instantly help you catalyze better team member performance and engagement.

Virtually every company sets goals for their employees, and what manager hasn’t set a SMART goal (most commonly defined as Specific, Measurable, Achievable, Realistic, and Time-bound)? But right now, only 13 percent of employees believe that their current ...

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