CHAPTER 3

Star Seeker Trends

Dwell on the beauty of life. Watch the stars, and see yourself running with them.

—Marcus Aurelius (Roman Emperor)

Since 1979, when J.L. Crompton published his paper, “Motivations for Pleasure Vacations,” there have been numerous studies on what drives tourists to any given place. With other follow-up studies, the industry adopted some tenants regarding push and pull factors related to tourism in general. The push drives someone from where they live to go someplace else, and the pull lures and shows them the magnetism of a destination.

A push would be the desire for escape, relaxation, adventure, social interaction, health, or prestige; the pull is the appeal and lure of a destination, for example, the recreational ...

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