CHAPTER 10

Tours

O, thou art fairer than the evening air clad in the beauty of a thousand stars.

Christopher Marlowe (playwright)

Some locations are leveraging their attractions through building tours that create both context and content; connecting the dots creates a constellation of experiences from which a narrative is born. There is more to engage than just the sense of sight, even as astrotourism is primarily a visual activity. Not unlike a bottle of wine, which tells the people’s story—what grapes are used, the terroir, and the history behind the vineyard, there is a unique story to every place. People who are enthusiasts seek out this information because it enriches the experience of wine drinking. It is the responsibility of an “astro-auteur” ...

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