Mike Lenz


AS A PROFESSIONAL PODCAST PRODUCER and voiceover talent, I’ve had a front row seat as the podcast industry has evolved significantly over the past several years. At this point, most people are at least somewhat familiar with podcasts, and a significant percentage of the population are active listeners of one or more podcasts on a regular basis.

The entertainment value of podcasting is here to stay and its growing steadily every year. We know that more and more organizations are using podcasts as part of their marketing mix, but are podcasts a viable option to put into your organization’s learning mix? I believe they are, and here’s why.

Using podcasting as part of your company’s marketing mix not only provides a level ...

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