Innovative Design: Uncovering the Art of the Possible

Brian Washburn

Reel-to-reel movies in theaters eventually turned into Beta tapes (briefly), then VHS tapes for home entertainment in the 1980s, which turned into DVDs in the 1990s, which eventually turned into streaming videos that we can watch on our TV, computer, or smartphone, or embed into a PowerPoint presentation.

This simplified chronology of innovation in the way we have experienced film. While the end result of innovation and innovative design can be cool and useful and lead to other changes, it also requires time, iteration, the willingness to fail, the ability to pick ...

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