Atlas of Fashion Designers

285

Jeroen van Tuyl

Jeroen van Tuyl

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Cultural heterogeneity is beyond a doubt the source of some of the most interesting artists

and projects. Jeroen van Tuyl, a fashion designer of Indian origin from Rotterdam who

presents his creations on the prestigious Paris catwalk, is a shining example of this. After

graduating in 1998 from Hogeschool voor de Kunsten in Arnhem, he founded the Van-

TUYL DeROOIJ along with his partner Edwin de Rooij, garnering considerable success

with the presentation of their fi rst two collections: “New Entity” (Spring/Summer 2000)

and “Klapstoel” (Fall/Winter 2000-2001). In 2001, now working alone, Jeroen founded

his own label, the evolution of which has made him one of the great promises of Dutch

and European men’s fashion. Additionally, he has worked for some of the most interesting

designers of men’s fashion on the European scene, including Dirk Bikkembergs and Joe

Casely-Hayford.

From the beginning of his career, he has shown his work in Paris and has always appeared

on the calendar of Men’s Fashion Week in the French capital, in addition to forming part

of the French Federation of Fashion and of Ready-to-Wear of Couturiers and Fashion

Designers.

Jeroen is gifted with the ability to combine the best of tailoring with street fashion and the

idiosyncrasies of his own personal universe. Since his fi rst collection, “Sherp,” he has been

perfecting his style and honing his professionalism, always faithful to what brought him to

notice in the fi rst place: sound dressmaking, polished cuts, and a very “street” modernity

with a hint of surprise, qualities which always dazzle the specialized European press.

Photography by Dale Grant

286

Jeroen van Tuyl

Images from the Spring/Summer 2007

collection: “Transformer.” In the image

on the right, a design by the Dutch

designer consisting of black wool

pants and an original butterfl y top of

interlaced leather.

Sketch courtesy of Jeroen van Tuyl

287

Jeroen van Tuyl

Photography by Peter Stigter

288

Jeroen van Tuyl

- What inspires you?

 e past and the future. In my work, I always start with archetype classical garments. In addition to this, there is my

fascination for the future: the speed of the way things change, the possibilities with new technologies. I am very curious

about the possibilities the future brings, like new techniques. On the other hand, I really like nostalgia, purity, tradition

and craftsmanship. I work with classical garments and with classical fabrics.

- What is your dream as a designer?

My dream is the possibility to explore and work in all the fi elds of which the senses can be approached; so it’s not only

fashion and design, sight and texture, but also sound and smell. I would also like to work in diff erent disciplines. For

example, I already made a short animation movie with a photographer, I want to make sounds for my fashion shows,

and I’ve worked and discussed with an architect friend about special projects.

- What has been the most important achievement of your career?

I still have to achieve. I am proud of a lot of stuff , but I still want to do a lot.

- How important are trends?

I normally do not follow trends in general, but there are some trends you have to know just to be able to choose to work

with them or simply to avoid them.

- What book would you recommend to every fashion designer?

Neuromancer (1984), by William Gibson. It was a sort of dictionary for the future.

Jeroen van Tuyl

Puntegaalstraat 267

3024EB Rotterdam

 e Netherlands

www.jeroenvantuyl.com

289

Jeroen van Tuyl

Photography by Peter Stigter