Attention Pays

CHAPTER 1Our Attention‐Deficit Society

Have you ever heard someone say, “I have ADD today”?

ADD (attention‐deficit disorder) has become a catchphrase for laziness, often used as an excuse for procrastination, lack of productivity, being easily distracted, not paying attention, and not completing tasks. People seem to wear it like a badge of honor, which is odd if you think about it.

ADD and ADHD (attention‐deficit/hyperactivity disorder) are true disorders that require medical treatment. They are physiological, biochemical disorders that make it hard for a person to stay focused and pay attention, thus limiting their ability to perform to their full potential.

When I say that we have become an attention‐deficit society, I don't say it lightly. One of my family members was diagnosed with ADD in 1992, and I have seen the impacts of this firsthand. But I use this phrase intentionally to drive the point home that there is an epidemic of inattention in our world—a widespread, serious condition that has real consequences. Consider the following:

• Nine people die every day and 1,153 people are injured because of distracted driving. These are not just nameless, faceless people. These are partners, mothers, fathers, children, siblings, and friends. Possibly yours.
• The death count of pedestrians in Minneapolis, Minnesota, is steadily rising due to distracted walking. They have a light rail system, and people are so absorbed with their cell phones they don't even see a train coming at ...