Scott Ginsberg had an idea one day, "What if I put on a name tag and wore it all the time? I mean all the time, day and night. Would people respond to me differently? Would it change anything?" Little did Scott know at the time that it would change everything for him, and for the future legions of his fans who found inspiration and success from his example.
That day was monumental for Scott's life and career for two reasons. First, it was the day he created the attention getting idea (the easier part) and second, because it was the day he acted on it (the much harder part).
Let's start with the idea part. We'll cover the taking action part later on in this book.
Scott did it. He wore a name tag every day, 24-hours a day, no matter where he went or what he was doing.
Doing laundry on a Sunday afternoon? Name tag on. On a blind date your best friend set you up on? Name tag on. Riding a roller coaster at 115 miles per hour? Name tag on. Playing craps at 4 AM in Las Vegas? Name tag on. Taking your kids shopping at Target? Name tag on.
Think Scott is full of you know what? He couldn't possible wear that name tag all the time, could he? In fact, to show his commitment Scott got a tattoo of a name tag on his chest. Now that's conviction. Scott lives his brand, literally. His over the top commitment confirms to his tribe that he truly believes in what he says. This resonates with his audience and helps him build brand loyalty. Oh yeah, and it continues ...