Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue

Chapter 6. From Idea to Success in Eight Hours

There I was, watching myself on the six o'clock news being interviewed in the kitchen of my home. Little did I know that 8-hours earlier I would have come up with a spur of the moment idea that would get me there.

Having been born and raised in Cleveland, Ohio, I am, of course, a die-hard fan of the Cleveland Browns football team (pity me). It was Christmastime in the year 2006 and the Browns were at the end of yet another disappointing season of more losses than wins. I and every other fan were frustrated beyond belief after another losing season. To make matters worse, the next Browns game was scheduled on Christmas Eve and weather forecasts were calling for freezing temperatures and blizzard-like conditions.

Now typically Browns fans don't have a problem selling out the stadium, yet because of the timing and weather, there was a growing rumble in the air that fans weren't going to show up. Who wants to freeze their butts off on Christmas Eve rooting for a losing team when they could be at home instead spending time with their families, waiting for Santa and hitting the eggnog? In the NFL, when you don't sell all the tickets for a game, the game is blacked-out on television locally, and since this hadn't happened in so many years, the local media was hot on the story.

Tip

Keep your eye out for hot topics and trends. The media is constantly looking for timely stories. With some skill and practice, you can usually weave your product or ...