O'Reilly logo

Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue by Jim F. Kukral

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 30. Boot Camps and Training Sessions

Another great way to offer continuity programs is by offering the program over a specific time period in the form of a boot camp or training session. For example, you could create a boot camp event on any topic, and then deliver the content each week in the form of Webinars, teleseminars, group calls, or prewritten e-mails. Whatever, it doesn't really matter how you deliver it, only that you ensure the customer gets it on a consistent basis as you promised.

I run a successful boot camp at 5DayBootcamp.com where I have helped thousands of people learn how to get motivated to find success on the Web. The user signs up to join my e-mail list, and then every day, for the next 5 days, I deliver to them a motivational podcast via e-mail, all automated. My boot camp is free, but I could have easily charged a fee for it. I use it to generate leads for my consulting business, but more on that later.

It doesn't have to be called a boot camp. You can call it a training session or course. The point is you deliver some type of information to the customer on a preset schedule that is determined by you. Think about all of the things you know a lot about or are really good at doing. Simply take that skill, or that knowledge, and break it up into a scheduled training course. Boot camps, training sessions, and courses work because people are used to learning on a schedule. Our educational systems are built on this structure.

To increase your chances of being ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required