One of the best things you can do when putting together your program is to learn how to reuse your existing content. This is important! Everything, and I mean everything, you create is reusable content that you can make money for later on. Let's say, for example, you've spent the past few months interviewing experts in your niche industry. You've recorded those interviews and made them available to your members as part of your program. But wait, now you can use those interviews that are already recorded to entice new customers. Package them up on a DVD and offer it to all new members as a free bonus when they join.
One of the best ways I've seen content reused is from Jay Berkowitz of TenGoldenRules.com. Whenever Jay does a speaking gig to a room of people, he also records the audio of himself talking so that he can go back after the event and offer it up online to his readers. That's a super-smart way to create content with a dual purpose.