8 What Makes Your Perfect Customers Tick?
Life is either a daring adventure or nothing. To keep our faces toward change and behave like free spirits in the presence of fate is strength undefeatable. Helen Keller
THIS IS the most important chapter in this book. This chapter will guide you and your business through a paradigm shift that may seem so subtle, you will hardly know that anything has changed. Yet your relationships with your customers will be profoundly different once you have undertaken this exercise.
In the previous chapter, you reviewed all the information you have collected through the years about the qualities that define a perfect customer for you and your business. Almost ...