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8 What Makes Your Perfect Customers Tick?

Life is either a daring adventure       or nothing. To keep our faces    toward change and behave like       free spirits in the presence of        fate is strength undefeatable.                                  Helen Keller

THIS IS the most important chapter in this book. This chapter will guide you and your business through a paradigm shift that may seem so subtle, you will hardly know that anything has changed. Yet your relationships with your customers will be profoundly different once you have undertaken this exercise.

In the previous chapter, you reviewed all the information you have collected through the years about the qualities that define a perfect customer for you and your business. Almost ...

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