If we don’t change the direction we’re going, we’re likely to end up where we’re headed. Ancient Chinese proverb
HOW MANY times have you thought, “We need more customers”?
The vast majority of business owners and corporate executives believe that all of the problems in their businesses would be solved if they could just figure out the secret to finding more customers.
With this book, we are inviting you to partake of what owners, directors, and employees of successful businesses know: that it is essential to replace the thought “We need more customers” with the conviction “Our business now attracts perfect customers only.”