Book description
Real solutions to the Internet search challenges that Web marketers and content professionals struggle with every day!
Take search optimization to the next level by providing the right content to the right user at the right time
Up-to-the-minute guidance on "writing for Google" that reflects the latest changes to Google's algorithms
New techniques for defining keywords more effectively
Authored by IBM web pioneers with 45+ years of content and search optimization experience
Table of contents
- Title Page
- Copyright Page
- Contents
- Sidebars
- Foreword
- Preface
- Acknowledgments
- About the Authors
- Chapter 1. Writing for Web Users Implies Writing for Search Engines
- Chapter 2. How the Web Medium Has Evolved from Its Oral and Print Origins
- Chapter 3. Writing Relevant Content for the Web Audience
- Chapter 4. Discovering and Using Keywords to Attract Your Target Audience
- Chapter 5. Engaging with Your Web Visitors through More Targeted Search Referrals
- Chapter 6. Developing a Search-Optimized Site Architecture
- Chapter 7. Gaining Credibility through PageRank
- Chapter 8. Capturing Social Media Opportunities
- Chapter 9. Measuring Web Content Effectiveness
- Bibliography
- Index
Product information
- Title: Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content
- Author(s):
- Release date: April 2010
- Publisher(s): IBM Press
- ISBN: None
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