Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content

Table of contents

1. Title Page
2. Copyright Page
3. Contents
4. Sidebars
5. Foreword
6. Preface
7. Acknowledgments
8. About the Authors
9. Chapter 1. Writing for Web Users Implies Writing for Search Engines
10. Chapter 2. How the Web Medium Has Evolved from Its Oral and Print Origins
11. Chapter 3. Writing Relevant Content for the Web Audience
12. Chapter 4. Discovering and Using Keywords to Attract Your Target Audience
13. Chapter 5. Engaging with Your Web Visitors through More Targeted Search Referrals
14. Chapter 6. Developing a Search-Optimized Site Architecture
15. Chapter 7. Gaining Credibility through PageRank
16. Chapter 8. Capturing Social Media Opportunities
17. Chapter 9. Measuring Web Content Effectiveness
18. Bibliography
19. Index